RAMP RATER
NRMA + GOOGLE
AWARD SILVER
AWARD BRONZE X2
CAPLES SILVER
CONTAGIOUS MAGAZINE
CAMPAIGN OF THE WEEK
An NRMA sponsored boat ramp rating system that allows boat owners to search for their nearest boat ramp and determine its level of difficulty based on a bespoke rating system that gives boat owners the confidence that they need to get on the water.
RAMP RATER
In an Innovative first NRMA Insurance collaborated with Google Australia to create Ramp Rater within Google Street view to rate the difficulty of boat ramps with a simple badge on each ramp embedded directly into the Street View platform.
BEHIND THE SCENES
To create Ramp Rater, we did not have to create any new digital infrastructure within Google Maps Street View. Instead, we found an inside solution working within the current Google guidelines and infrastructure parameters - therefore allowing us to infiltrate the Google Maps world with a branded bespoke safety feature.
AN EXAMPLE OF HOW THE BADGE APPEARS WITHIN GOOGLE STREET VIEW
