WRAP UP A GIFT THAT GIVES
For ING's Dreamstarter 2018 Christmas campaign, we launched 'Wrap up a gift that gives'. In collaboration with three Sydney illustrators, we created unique recyclable wrapping paper that promoted the social good and impact of buying products from the Dreamstarter website and also revealed the stories behind each of these businesses.
BY WORKING TOGETHER WITH LOCAL ARTISTS WE CREATED RECYCLED XMAS WRAPPING PAPER THAT GIVES BACK TO THOSE IN NEED.
The illustrations were used as key visuals rolling out the campaign, across Digital and social, PR with an animated film bringing the scenes to life.
